Formula and method
Selling price = cost × (1 + markup/100). Equivalent margin = (price − cost)/price × 100.
Worked example
A unit costing 70 with a 30% markup sells for 91. Its margin is about 23.08%, not 30%.
Markup Calculator
Set a selling price from cost and markup percentage, and see the equivalent margin before tax and transaction fees.
Printed from Calxy · https://www.calxy.net/financial/markup-calculator
Selling price before tax91.0000 currency units
currency units
0 – 1000000000000
%
0 – 1000000
Selling price before tax
91.0000 currency units
- Profit per unit21.0000 currency units
- Equivalent margin23.08%
Markup uses cost as its denominator; margin uses selling price. Sales tax and transaction fees are excluded.
How this was calculated
Price = cost × (1 + markup/100).
Margin = (price − cost) ÷ price × 100 when price is positive.
References
- Percent Applications: Markup — OpenStax
Frequently asked questions
Why are markup and margin different?
Markup divides profit by cost, while margin divides it by revenue. They describe the same transaction with different denominators.
Last updated . Results are estimates for informational purposes only.